The Smart Style System




We specialise in shopping to help you create a smart, hardworking wardrobe that leaves you feeling confident and loving what you wear

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Find that perfect makeover

These are more than just shopping trips. We bring fun, passion plus a world of advice and knowledge to each session creating an awesome experience whether in Melbourne or Brisbane. We have a range of

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TAKE my "Smart Style Quiz" to gain a clear picture on where you're going wrong in your style, wardrobe and most importantly when you're in the fitting room.


Melbourne Personal
Fashion Stylist and Shopper

“When you focus on wearing what makes you FEEL good, it ignites a self-confidence you either forgot existed, or didn’t know you had.”

How we start our day is so important, which is why that morning ritual of getting dressed needs to be an empowering one to prepare us for the day ahead. If we look amazing, we feel amazing, so imagine how differently your day could go if you left the house feeling like the best version of YOU.

Personal stylists & shoppers creating wardrobes that work hard

As Melbourne (includes Richmond plus St Kilda areas) and now Brisbane based personal fashion stylists and wardrobe consultants, we understand that shopping can be overwhelming; you may not understand what suits, you need advice or struggle to find clothing that fits you best, you don’t know where to start, where to shop or what to choose! This can make shopping daunting, leaving you so frustrated that you end up either giving up or making those costly mistake purchases.

Wear what makes you feel good

Let my team of personal shoppers and I inspire you to create a style that feels like YOU, a fashionable wardrobe that leaves you excited to get dressed, full items that can easily be mixed and matched. Whether you want a full makeover, a wardrobe refresh or are in desperate need of advice or new inspiration, we’ll take the hard work out of shopping and give our best to make sure you leave each session feeling amazing.

We offer style consultations throughout Melbourne, Brisbane and beyond

All our personal sessions begin with a style consultation to ensure that we understand what you would love to achieve in your makeover, your lifestyle, budget and what’s important to you when it comes to dressing.

A "Pre-Shop" is also included in all our shopping packages, meaning we arrive to fashion stores before you and start sourcing options and ideas (based on your initial consultation).

This gives us a head start with our shopping session, so that our time together isn't entirely spent blind shopping for all our items and we get loads more done in a short space of time.

You will also receive "exclusive stylist discounts" from selected brands that you wouldn't normally receive shopping on your own. This can sometimes save you hundreds of dollars alone for your wardrobe makeover.

We offer our services throughout Melbourne CBD and surrounding areas, including Richmond and St Kilda and now in Brisbane, Christchurch Merivale and beyond

Contact me today to find out how I can best help you.


Take charge and own your style. – View my range of Women’s Personal Styling Packages.

Women's Styling Packages


Style isn’t just for the ladies. – View my range of Men’s Personal Styling Packages.

Men's Styling Packages
"Clothing can have the power to transform your state of mind."
"Dress with confidence & you’re likely to act with confidence."
- Chelsea B


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Chelsea’s Top 4 Jeans Under $180

I posted a poll in Instagram, and 70% of you ladies told me that you don’t own the perfect pair of jeans! So I’m going to take you through some of the styles from brands like Forever New,...

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Witchery Picks

Chelsea’s Top 5 Transeasonal Pieces From Witchery

As we slowly creep towards Spring, I’ve put together my Top 5 transeasonal pieces from Witchery, available right now. These will be worn from season to season because of their versatility, which is

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When was the last time you looked in the mirror and liked what you saw?

Something you might just need to read today x Words from our brilliant Emilia x It was all happy faces after our 3.5 hour shopping marathon with one very gorgeous client of mine 😃 However, som

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What my clients have to say

Thank you sooooo much for my amazing shopping experience yesterday.  I thoroughly enjoyed it and am in awe of my my new stress free wardrobe!  Both Emilia and you were so passionate, supportive, generous, patient and attentive.  Such a fun life changing experience.  I’m so super excited for you to kick start your business off here in NZ.  You’ll smash it .  Thanks a mill!


Hi Nancy, My shoes arrived and they’re perfect. Thank you for Wednesday – it’s such a joy to shop with you. You’re so talented and I can see how much you love what you do!


Feeling amazing Nancy – I have plans today and it felt so amazing to feel like I had heaps and heaps of options in terms of clothes. Thank you for yesterday, dressing well really does push your confidence up and I’m certainly feeling confident today!